🔍 Understand Real Patient Mindsets
CALIBER360 Segmentation analyzed over 647,000 patients using real-world EHR and patient experience data. The result? Four clear patient mindsets that help guide outreach, care design, and engagement strategy:
- Cautious Traditionalists (60%): Wary of new care models, loyal to what’s familiar, highly opinionated.
- Crisis Seekers (4%): Disengaged until urgent needs arise, low satisfaction, want fast fixes.
- Guided Proactives (23%): Willing to engage in prevention when prompted, prefer classic touchpoints.
- Empowered Navigators (12%): Tech-savvy, proactive, innovation-embracing — report highest satisfaction.
✨ Why It Matters
Personalization isn’t optional — it’s strategic. CALIBER360 helps healthcare organizations match patients’ mindsets, trust levels, and readiness with:
- Tailored communication & outreach
- Segment-aware care model design
- Smarter digital experiences
- Targeted population health interventions
The result? Higher engagement, better outcomes, and stronger loyalty.
📈 Make Healthcare Personal — at Scale
Whether you're leading strategy, care management, marketing, or digital transformation, CALIBER360 Segmentation equips your team with the insights needed to:
- Engage the right patients, with the right message
- Design inclusive and effective outreach programs
- Predict resource needs by population type
- Build smarter, person-centered care journeys
Explore Patient Segmentation